Programme Outline
Learning Objectives
To use (or not to use) the Metaverse as a strategic marketing channel.
Day 1
鈥婭ntroduction to the Metaverse: What is the Metaverse?
- Centralised or Decentralised Metaverse Worlds (platforms)
- Group learning activity
E-Commerce, Social Interaction or both in the Metaverse?
- How will consumers and brands interact in the Metaverse
- Use cases: Discussion
- Group learning activity
Day 2
Gamification versus Non-Gamification in the Metaverse
- Are curated experiences important in the Metaverse?
- Group learning activity
Traditional Marketing in the Metaverse?
- How are brands engaging and consumers experiencing brands
- Use cases: Discussion
- Group learning activity
Assessment
Participants to complete MCQ assessment聽to evaluate course understanding and augment learning outcomes.